Is your communication technology hot and responsive? In the words of Matt Haig, “End-users, not technologies, shape the market. Consequently, marketers need to stay abreast not only of technological developments but also of the way people respond to them.”
In this blog, we will focus on the most effective communication channel to beat the
Understanding Sales Funnel and it’s importance for Insurance Agents
The concept of a sales funnel in the world of marketing is similar to a chemistry lab experiment where the filtration process is explained through the help of a glass funnel.
A sales funnel helps to filter down high-quality leads that actually convert into a sale. It is referred to as a funnel because it is huge at the top and narrow in the end. The pinnacle has a high potential customer lineage whereas the bottom denotes loyal clients. The
Insurance customer expectation and engagement was way different than it is today and is changing at a rapid pace. Companies like Google, Amazon eBay, and Netflix have leveraged technology and flipped business models completely upside down. Since technology is fostering “I want it when I want it and how I want it” motto, we can’t expect the customers to demand any less when it comes to insurance.
Today 4 out of 5 customers are way different than Jack’s customers years ago, because though they trust Jack just as equally today, they still compare and verify