Easy Integration With 20+ Tools You Already Use

Light Speed

Call clients anytime, anywhere from any device with the advantage of integrated automation technology. Touch base on client calling with the smart calling tool, powered by Lightspeed Voice on the Insuredmine platform. This technology supports call recording, reviewing the past records of every prospect without any phone installation. You can also browse client information in the middle of an ongoing call.

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RingCentral

The cloud-based phone system of extensive communication gets connected to your CRM through RingCentral. The way to manually make calls and record logs is too old fashioned. Ringcentral is the smart telephony tool where sales reps can take notes, connect, accept, and log calls straightaway. Automatic logging feature and click to call tool, empower sales groups to optimize connection with prospects, trace calls, and keep up with their commitments.

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Tranzpay

Tranzpay, a digital payment platform allows you to accept payments effortlessly. Insuredmine’s integration with Tranzpay makes it convenient for customers and their users to manage payment seamlessly. Insurance is a subscription-based service requiring recurring payment deposits. Instead of sending reminders for payments and to request cheques you can directly send a link for payment. This also helps you to build an online reputation for providing a secure and easily accessible mode of payment.

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Twilio

Engage customers any way they wish to connect with you. Twilio fosters communication through various channels such as text messages, emails, phone calls, and chatbots, functioning together in sync with the Insuredmine platform and your agency management system.

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Connect to Zap

Zapier the super productivity solution helps you instantly connect your daily use apps with Insuredmine. It delivers an efficient working experience without involving too much coding. You can incorporate apps like Facebook, Gmail, Trello, LinkedIn, etc.

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QQ Catalyst

QQ Catalyst is an Agency Management System for Independent insurance agents offering cloud-based services in the United States. Its real-time integration with Insuredmine cuts the back and forth of switching into multiple software for prospect updates. The 2-way leads and contacts sync helps you in eliminating the import and export process for every time a contact is uploaded in the agency management system. Speeding your sales process, team collaboration, task, and pipeline alignment, the goal management is breezy smooth with this solution.

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AMS360

Large amounts of data are dealt with on a regular basis in the property and casualty insurance business. Accurately maintaining the contact information without duplication is important for the agency. Keeping track of the changes in the dynamic environment is tough with a huge data set. Integration of Insuredmine with AMS360 helps to sort data, retrieve the required information without redundancy, reduces the manual entry of information, automate sales processes, faster policy assessment, and much more. Improve client retention and enhance productivity with collaboration advantages of these technologies.

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NowCerts

NowCerts, an Insurance agency management system linked with Insuredmine intuitive and intelligent capabilities helps present the data story in an uncomplicated and simple view with extensive web-based services. You can benefit by providing a comprehensive digital insurance experience to the clients and core users on an affordable platform. Making sales and marketing tools viable, automated, and easy to learn has been a part of the integration design strategy. The real-time 2-way sync up for contact uploads, automated engagement campaigns, and analytics, on-the-go access to the information keeps the team and the users happy.

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NowCerts

Since 1995, HawkSoft is a leader in management systems for agencies that want effective workflows, refreshing experiences for staff and policyholders, and tools to build meaningful relationships. We take pride in being independently owned and answerable to agencies that rely on our system to power their insurance business. Created by independent agents, HawkSoft continues to evolve as a cutting-edge system that powers thousands of agencies.

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The post Webinar Recap: Agency Management System or CRM? appeared first on InsuredMine CRM | Optimize and Grow Your Insurance Agency.

So What Is InsuredMine?

InsuredMine is an add-on to any agency management system that is designed and developed to help Insurance Agencies consolidate multiple sales and marketing software into an all-in-one solution. This helps Insurance Agencies increase their revenue, reduce their operating cost, and stay efficient in their day-to-day workflows. The best part? InsuredMine is focused specifically on the insurance industry, which means our product is built with the problems and pain points that most insurance agents already face today.

What Was Life Like Before InsuredMine?

When asked about life before InsuredMine, Nick shared insight into a workflow guided primarily by excel sheets, post-it notes, and the occasional wish and prayer. He even said the sales team’s performance was slipping because the technology they used was too complicated and clunky, but there were no better options on the marketing. As Nick said, “We were looking for one product to help us solve our sales, engagement, marketing, and analytic problems.”

Once they found InsuredMine, Nick said that life got much easier. His team was able to consolidate their tools into InsuredMine alone which helped them get more done in less time. Even better, the InsuredMine technology was simple and easy to use, which meant there wasn’t a steep learning curve either. Nick says that his team does about 50-60% of the work they were originally doing, with the same impact.

When we asked Sean about life before InsuredMine, he gave us insight into all the different tools he was using: Pipedrive for sales, Freshdesk for Customer Service, RingCentral for Text, Mailchimp for Email, SharePoint for Documents, and Gather up for Google Reviews. This duck-taped solution caused many problems for Sean and his team as none of them integrated directly with QQ Catalyst. This meant that Sean’s team had to manually insert the data into each tool which took away time from working directly with customers and resulted in many data entry errors.

Once Sean moved his team from their duck-taped toolset to InsuredMine, he said it was like “night and day”. There were no more data entry problems, the team could work efficiently and effectively, and there was no need for multiple software solutions when only one was needed – InsuredMine.

What Prompted Nick And Sean To Use InsuredMine?

When asked about what led Nick and Sean to consider InsuredMine in the first place, a few common themes emerged. 

Missing Data

The one problem that Nick and Sean both commented on was missing data. For Nick, he knew the CRM had missing data, yet there was no way of finding which accounts and entries were missing data without manually looking into each account. For Sean, he mentioned that because the tools they used did not sync to QQ Catalyst, there were always problems with missing data and double entries.

Consolidation of Tools

Another problem that both Nick and Sean struggled with was the vast array of tools that they were using. From Salesforce to Pipedrive and more, it was hard to keep track of what each tool was being used for, and how the data needed to be imported to work properly.

Can You Relate To Nick and Sean?

If so, you might want to take a look at InsuredMine – It could be the solution to all your data entry problems. Sign up for your free personalized demo here.

How Are You Using The QQ Catalyst X InsuredMine 2 Way Integration?

As Sean says… “I don’t know!” The moral of the story is this: The 2 Way Integration just works. Sean enjoys using it in his agency because he doesn’t have to constantly check if records were updated, if contact information is correct, or if deal cards have been created. He relies on the integration to help him with the manual data entry so he can get back to what he is good at, selling insurance.

Nick was in a similar spot as well. Instead of his team having to continually check if contact information was correct in order for someone to receive a quote, he found that his team was saving up to 30 hours per month using the QQ Catalyst and InsuredMine 2 Way Integration. Similar to Sean, this allows his team to do what they do best, sell insurance.

InsuredMine: The #1 Insurance CRM

InsuredMine is an all-in-one Sales, CRM, and Marketing Automation platform specially designed for Insurance Agencies. The InsuredMine portal is well-integrated with industry-leading AMS software for Insurance Agencies. InsuredMine helps agents to convert prospects, engage and retain clients based on its SEAM model of Sales, Engagement, Analytics, and Mobility.

Our Agency Portal helps your insurance agents manage workflows and develop an insight into the agency’s performance through accurate and real-time analytics. As Nick and Sean both stated in this webinar, InsuredMine allows for them to spend less time on the manual data entry, and more time on consulting, advising, and serving their customers.

Did you resonate with Nick and Sean’s stories? Are you also struggling with data entry problems and inefficient workflows? We might have a solution for you.

Sign up for a free demo today, and experience the #1 Insurance CRM on the market.

Watch The Full Webinar Below

The post The Powerful QQ Catalyst and InsuredMine Integration appeared first on InsuredMine CRM | Optimize and Grow Your Insurance Agency.

In this blog, we will focus on the most effective communication channel to beat the competition – Intelligent Actionable Phone technology.    

Insuredmine staged an amazing collaboration on Communication Transforming Phone technology of Lightspeed Voice through digital VoIP platform  incorporating it with the synergies of sales automation tools.

First, let’s begin with the various communication channels and how Insuredmine is helping you leverage each one.

Insuredmine helps you manage all customer interaction on a single platform so it’s easy for agents to pursue the same methods and help customers no matter how they connect.  You can handle all customer queries and engagement processes on Insuredmine’s integrated solution base without switching channels or jumping between multiple software.

Insuredmine uses omni channel communication with its partner integrations to accomplish much more within one system. These channels are discussed below:

1. Phone: The system allows you to connect through VoIP (Voice Over Internet Protocol) platforms, so you can make and receive calls. Not to mention, desk phones are always handy and their utility can’t be ignored. A phone call holds tremendous value in customer engagement. You call the clients or prospects with complete information right in front of you, exhibiting high quality communication without the customer explaining details every time he calls. The same contact details are shared across the team laying the foundation for providing seamless communication. It is not just the call but the intelligence built around it with call recording, KPIs/Analytics and call analysis steps up the game to the next level.

2. Text Message: Contact your leads, prospects, or clients with bulk texting, or simply send an SMS for information and marketing purposes. With more than 97% open rate, text is no doubt the most effective way to communicate. With InsuredMine ,you can receive responses from the customers and chat on the system. There is a built-in texting feature in InsuredMine Agency Portal. However, there are many other integrations provisioned with other cloud communication services to facilitate texting features available including – Twilio, Ringcentral, and the most recent  Lightspeed Voice. Text messages are a non-intrusive way of interacting with the contacts. Best used for sharing updates, announcements, reminders for meetings, payment due alerts, and more without disturbing customer’s day.

3. Mobile app: The Insuredmine Mobile App download allows you to utilize many features at your fingertips anywhere anytime so you can help customers with quick responses including chatbot, agent chat, and notifications. Mobile App is considered as a value enhancement – EY  It is a conversational interface that allows you to receive information in the way you like it. Consider the use case, when a prospect messages to buy a new policy. The chatbot will automatically respond to get quotes, schedule a meeting or connect with an agent. This technology delivers when it matters the most.

4. Emails: Email campaigns are another great form of interacting with leads/clients. After personal phone calls, they are the next best alternative for any form of client interaction. Whether you want to share policy documents, white papers, or webinar information on a specific industry or topic, apart from the sales automated templates to nurture prospects, Insuredmine helps you efficiently monitor each mail activity extensively to allow you to respond based on user behavior. The combination of personal emails and pre-designed mass email campaigns help maintain the genuine connect with the contact. You may also focus on customer retention via automation.

5. Web forms: Web forms on agency websites are a way for prospects or clients to interact with the agency. Your leads or customers may leave a comment or enter service requests or claims details. These forms are useful sources to gather information 24/7. The review and feedback forms shared after a webinar or attached to an email campaign also help in controlling and forecasting functionalities of your business.

6. Social networking channels through websites: Facebook, Twitter, and LinkedIn are all connected to your agency website or client portal login page powered by InsuredMine. Any comments, likes, subscriptions, or shares boost your social media presence driving more traffic to your agency. This embed on your website also helps capture the attention of customers and increases client engagement.

Why is actionable phone technology the hottest amongst all?

Brilliant Real-time communication facilitated by VoIP

Click —————–> Dial —————–> Record & Listen

 According to Mobius Poll, 84% of customers are frustrated when a representative doesn’t have immediate access to account information”. Insuredmine helps populate agent screens with all the contact data and furnishes right in time of call to help serve the client better. Taking it a step further with the introduction of call record list feature, in association with Lightspeed Voice, it enables your agency to create the ideal customer service experience.

 Explore the merits of actionable phone technology and the reason for it being the hottest communication platform !

1. Click to call technology is convenient: In the time of voice-enabled calling with Alexa, Siri and Cortana, we can’t even imagine when we need to either punch numbers or type in…click to call is the minimum must-haves.
2. Call recording saved: Each and every call is recorded automatically into the system. You can use these recordings for E&O purposes as well as for training.
3. It is much more economical: Sales reps can make unlimited upsell calls without your agency paying a huge amount of money for it. More calls lead to more sales and a growing volume of customers. With the increased number of customers, your sales and revenues are sure to shoot up.
4. Consolidated / Multiple numbers: Your entire agency can share a common phone number or every agent can have his own phone number as per convenience and your working structure. Of course, charges vary depending on your usage, but the value derived from it is exponentially higher than what you spend.
5. Integrated with Sales Pipeline: The call logs can be easily accessed and frequently checked as they are integrated with the sales pipeline. Along with the details of the comprehensive notes, the call logs help teams collaborate and work towards effectiveness.
6. Real-time customer issue tracking is possible: With the help of logs, it’s easy and convenient to track when a customer reported an issue, the responses provided and the time taken to resolve the issue.

Enhancing the quality of phone technology in CRM marketing, Insuredmine has set the foundation for offering a deeper insight into conversational durations, and their implications on efficiency of CSR’s and agents in closing deals. The agent and insured ecosystem is bound to benefit with Insuredmines technology opportunity to fulfill the need of the hour.

Lightspeed’s Play and plug system connects with Insuredmine’s CRM technology to facilitate more conversions, track performances, and aid decision making. The digital link-up allows you to work better while experiencing both the complementary platforms.

If you are still in doubt to connect with a CRM and VoIP platform check out a webinar video with a live demo by our client. You will notice how easily a call is placed and recorded in the system.

Click on the link and go wow!

The post InsuredMine unraveling customer engagement beyond phone technology appeared first on InsuredMine CRM | Optimize and Grow Your Insurance Agency.

The concept of a sales funnel in the world of marketing is similar to a chemistry lab experiment where the filtration process is explained through the help of a glass funnel.

A sales funnel helps to filter down high-quality leads that actually convert into a sale. It is referred to as a funnel because it is huge at the top and narrow in the end.  The pinnacle has a high potential customer lineage whereas the bottom denotes loyal clients. The marketing clan is responsible for converting these prospective clients into reputable patrons.

Fundamentally, sales funnel works on the principle of AIDA (Awareness Interest Desire Action). A lot has evolved in modern times than just this generic theory. The conversion funnel is not as easy to tap as it appears in black and white. A good CRM (customer relationship management) system needs to be in place for fostering promising conversions.

To understand a sales funnel thoroughly, we need to delve deeper into its main functions, application and most importantly, how to effectively use it to drive sales.

Top of the funnel: Show-time!

Initially, only a handful of people would know about the brand’s existence and its various aspects. The buyer becomes aware of the company, its products, values and what it stands for. Brand name and value proposition are created on the basis of the amount of exposure a company obtains within the target audience. As a consequence, it’s important to create a buzz along with significant perception about your brand and product among the people.

In this prospect, digital marketing plays a crucial role. The e-mail advertising, social media channels, influencers, followers, and strategic CRM tools lend a heroic denomination to the brand in a short span.

An active presence on social media accounts for a marked increase in growth potential. Content needs to be customer-centric and not just company info data. The client’s pain points and expectations should be kept in mind while pitching the content.

The website landing page should be the highlight of the entire drill. This point is the client’s footing for conversion. Easy processing and promotion freebies go good with the prospects.

Middle of the funnel: Nurture-time!

After you have been successful in engaging potential customers, it’s time to cultivate a strong bond. In this stage, the buyer will evaluate the company’s products across different segments and judge its potential use for himself by comparison to other similar products or services. Drawing a competitive advantage should be your goal at this stage. Send across repeated reminders and product developments. Help them establish a safety net to invest in your company.

Keeping in touch and not losing the connection with a prospective patron is very essential. Do not procrastinate any communication opportunity, be proactive and respond to queries promptly at all times.

Bottom of the funnel: Decision-time!

Customers get a feel of your nature by the time they hit the bottom of the funnel. It is at this point that they start asking after-sales. They would have already reaped the benefits of the top of the funnel in the shape of freebies as well as the middle of the funnel through better content mails and other forms of communication, and would now be eagerly awaiting the sale or at least a demo of the product. However, even at this point, you need to continue working on keeping your potential customers engaged by offering them various value-added services and incentives.

The bottom of the funnel represents the decision-making point. At this juncture, you need to lure them in by offering them incentives and products they cannot refuse. The most common method used is the call to action webinar. For instance, if your webinar is about a low-fat healthy diet,  you need to close the webinar with an incentive to the customers to take your magazine membership by offering a low discount, a free subscription, or a sales page creation. The methodology does not matter. What matters is that the customers must be offered an incentive and the deal needs to end with a sales pitch.

Importance of Sales Funnels for the Insurance Agents in 2020

Insurance agencies operate like any other business. They need to generate sales and the end result has to be profits. The better the sales portfolio the bigger the profits and the more successful the business would be. A good marketing funnel strategy is essential to achieving this.

Any strategy which converts potential prospects into potential clients is a good marketing strategy.  Each prospect must first be scrutinized by the sales agent with the intention of an insurance sale. For this to happen, the client must first be identified as a potential client, and his needs and requirements must be studied to match him with the most viable plan that he can be convinced to purchase. Hence the initial stage is attracting the potential buyers and then proceeding to the sales point.

One of the important points to consider when selling insurance is the sense of security, information, and expectations of prospective clients. Before making the decision to buy, customers will expect all their doubts and queries to be appropriately addressed. So you need to ensure that your marketing strategy takes into account these variables. This is where the sales model concept plays a vital role. It helps the agents to visualize the journey and its important steps that the customer needs to undertake from the initial awareness to the end conversion. It affords the framework to analyze the business and recognize areas that require development.

Some of the benefits of having an effective sales funnel are:

• Increased Revenue
• Improved conversion rates
• Improved sales forecast accuracy
• Simpler marketing pitch
• Sales become more accountable.

This is where the sales funnel and sales pipeline differ. Sales funnel concentrates on the potential client leads whereas the sales pipeline focuses only on the ultimate sale deals. Sales funnel takes the customers from the stage of awareness to the end sales closure but the pipeline takes the deal through various stages ignoring the customer involved.

The marketing funnel of every business is different and customized to its target base, product line, inbuilt marketing strategy, and customer’s requirements. It not only attracts customers but also provides insights into priming them to convert from potential customers to loyal clients. The marketing funnel provides proactive real-time insights into customer expectations thereby leading to increased customer satisfaction and better company-customer relationship.

Learn more about the Sales Funnel in 2020: Watch this Video

The post What is a sales funnel? Why do insurance agents need a sales funnel? appeared first on InsuredMine CRM | Optimize and Grow Your Insurance Agency.

Today 4 out of 5 customers are way different than Jack’s customers years ago, because though they trust Jack just as equally today, they still compare and verify online before they decide. A lot of insurance agents that I have spoken to over the last 12 months, some of who were in the industry for over 35 years, also echoed a similar impression about how different it was to sell insurance decades ago, and that fact is undisputed for all we know. The following are a few interesting facts that will articulate the landscape of insurance customers and their expectations.:

I am sure many of you have felt the heat of customers going digital. We have seen similar situations in the travel and hotel booking industry. Half of the insurance customers initiate their quote request not by calling an agent, but by visiting a website or a quoting app. Empowered with that understanding, and coupled with a willingness to harness technology, we can guarantee that your profitability will increase by more than 25% just by doing what you learn today from this blog.

But before we delve further, what are the above 5 data points telling us? They are telling us a very clear story of the current state of affairs of insurance customers. Who they are, what they do, and what they expect. If we understand these three phenomena, we can then develop our winning strategy to engage with our customers.

How do we know if our customers are engaged? It is not just when they like or comment on our Facebook posts or tweets. They are engaged only when they identify the value addition of the services being provided. They then get excited and take pride in the association. How many of you measure customers on these parameters?

Spilling the beans

To get started, we are excited to share three of our most tested and proven winning strategies followed by detailed explanations of how you can use them to propel your business.

Understand customer segments & Context. You must slice and dice your customer base to develop customer segmentation. Segmenting your customers makes them feel personal and it also becomes easy for you to send customized messages. Remember, sending generic messages to all your customers hurts more than it helps!

Engage in real-time omnichannel. Develop several tools to engage and create multiple opportunities for customers to connect with you. Each customer chooses their preferred form of interaction either through a website, mobile app, text, email, phone call, or even in-person interaction. To the customers these are not different touchpoints, they are just one brand, that is your agency, and all part of a single journey, although at multiple stages.

Connect your customer to your ecosystems. Make sure you have them all hooked up to your ecosystem (your website, your app, your social media sites) so they are in sync with your messages. Encourage them to signup or register through social media.

A. Customer Segments – Segmenting your customers creates better engagement opportunities, and every business knows customer engagement is the key to success. There are several different ways to skin the cat but for simplicity, I have suggested 5 easy segments to start with:

• Engaged
• Disengaged
• Premium
• Commoditized
• Recently lost

Other segmentation examples include –

Demographic data: age, gender, marital status, and employment status.

Insurance policy related data: insurance lines, policies, premiums, tenure, and insurance score.

Financial data: income, retirement plans, homeownership status, vehicle ownership

Once you have defined the segment, do not send an email to an average person in that group. Try to cluster them and personalize the message based on additional attributes. As you can see, being able to collect and manage this data in a system is key for such efforts. It is said that ‘an average person has 1.96 legs and 9.7 fingers,’ and you don’t know too many people like that. So write to people, not for averages. It’s a bad idea to send emails to the mythical “average user”.

B. Engage in real-time:  Once you have defined your customer segments, we need to work on our second strategy – engage in real-time. But before we do that, we need to make sure we understand the various stages of a Customer Journey. Typically, there are 4 primary stages of the customer lifecycle.

• Customer Acquisition is one of the most important stages as this is where we bring in new revenue, new profits, and new customers. With carriers making a significant investment in direct to consumers, it is no one’s guess that everyone wants to have deeper engagement and influence on the customer from the first stage. So as an agent, you have an uphill task of being able to create proactive engagement with customers during the customer acquisition stage. You don’t want your customers to wait until the next morning to call you for a quote, or report a claim, or to request a new ID card. Remember the attitude, “I want it when I want it and how I want it” even if it is in the middle of the night. The good news is, you have an option to leverage technology to fulfill these demands. With AI-driven Virtual assistants – Chatbots and websites, you can serve your customers effectively, efficiently, and most importantly, on-demand.
• Premium Payment. Walking that extra mile to send customized reminders, payment links, payment schedules, and any additional analytics to help customers understand finances goes a long way. It shows customers that you care and support their efforts at being on time for payments or schedules.
• Claims processing. Claims processing can be a very stressful situation for anyone involved. Being able to access information, connecting to roadside assistance, compiling accident checklist are huge tasks. But making all these processes digital and easy for your customers adds to your value proposition. When this process becomes frictionless, it is sure to increase customer satisfaction.
• Renewals and retention. This is the last point in a customer journey and one of the major part of Insurance Customer Management. The ease of doing business using technology is at the forefront. Pairing this with a robust business model that offers retention rewards and referral bonuses promotes customer retention. In addition, providing an opportunity for feedback via surveys or simple rating tools will also send a strong message to your customers that you care and value their opinion.

C. Bringing them all together- your Ecosystem

Your ecosystem may include your website, social media including Facebook, Twitter, Instagram, Snapchat, LinkedIn, your web portal, and a mobile app for customers. By successfully bringing all your customers into your ecosystem, you will be able to boost loyalty, increase revenue, reduce cost, reduce price sensitivity, and attract new customers. Sometimes this ecosystem can go beyond offering insurance products – IOT devices, home security, etc. But merging various channels to your ecosystem makes it a smart and streamlined process in the backend of your agency. That’s the real essence of Insurance Client Management.

Harnessing the power of digital technology is no more an option but is a minimum requirement for the success of any business. The sooner we adapt, the sooner we establish and the longer we prevail.

To know more about Insurance Management System watch our complete webinar please click on the link – Here

The post Customer Engagement – 3 winning strategies| Lear More from the No.1 Insurance Client Management Software appeared first on InsuredMine CRM | Optimize and Grow Your Insurance Agency.