Marketing automation in 2020: Best practices for Insurance agencies
2020 is way different than 1920, and today, marketing is no more about knocking on the doors and dropping business cards. Even digital marketing has evolved significantly to include Marketing Automation, Sales, CRM & Marketing integration, Lead nurturing, lead scoring, Campaign management, Analytics and much more.
In this webinar, we will cover the basics to advance understanding and leveraging Marketing Automation features, and provide tips to maximize value for your agency.
Agenda for the webinar includes:
- What exactly is marketing automation? – Introduction & Features
- Why does it matter for an Insurance Agency? – Business Case
- What can I do with it? – Getting Started
- What benefits can I expect in 30, 60, 90 days? – Return on Investment
You can either shell out thousands of dollars on software like SalesForce, Hubspot, Infusionsoft or Marketo, and hire consultants to set it all up, or simply check into how easily InsuredMine can design and develop your own Sales & Market Automation, and leverage benefits of growth and engagement to grow your agency.
Speakers:
Raution Jaiswal
Co-Founder @InsuredMine
Raution Jaiswal is the co-founder of InsuredMine, an insurtech focused on redefining user experience for Agencies and Policy holders power boosting any agency management through Sales and Marketing Automation.
Jonathan H. Webster
CMO @MediaQuad
Jonathan is a marketing leader who brings a technical mind and entrepreneurial energy into business initiatives while melding his passion for growth with an enthusiasm for multivariate testing and data driven decision making. Jonathan serves as cofounder and CMO at MediaQuad Marketing.