In this article, you will learn:
We all get 100s of emails every day some of them are more informational, marketing and others are more important with transaction details or important communication or updates.
Sometimes few marketing emails or more repeatable emails with no value we try to unsubscribe. However, when you have only one option to unsubscribe in email communication, and if the recipient chooses to unsubscribe you run the risk of contacts unsubscribing to all content including important transactional email rather than just marketing emails. To address this concern, we provide preferences to the email recipients to select what kind of email they would like to receive and which one they would prefer to unsubscribe.
You have a choice