Customers success story
Commonwealth Insurance Group
Commonwealth Insurance Group is a locally-owned independent agency in
Louisville Kentucky. They opened their doors in 2008 to deliver quality insurance
services that is personalized. Their specialties include home insurance, auto
insurance, business insurance, life insurance, and commercial insurance.
Commonwealth Insurance Group struggled to find the time to personally reach out to new customers and develop relationships. The InsuredMine CRM software automated communications for their customers. The automated communications are used when a customer signs a new policy, remind customers about upcoming renewals, policies they should be considering, and other marketing efforts.
Personalized customer engagement through customer segmentation
Through the CRM, Commonwealth Insurance
Group has the ability to segment customer data.
This has allowed them to create better engagement opportunities and grow their book of business.
With a segmented list in InsuredMine, you can:
- Target a specific audience
- Add filters to selective list
- Use these lists for campaigns
“Everyone doesn’t get generic correspondence. It’s more specific to what we know about the customer. Really the big thing that InsuredMine does is, allow us to segment data to see it in ways we haven’t seen it before. You can’t be all human and all automated, but this allows us to do it the most efficiently in between.”
InsuredMine helps standardize agency's processes to boost productivity
While many agencies think they may have a process in place, InsuredMine’s training manager helps define and bring to life the process flow in InsuredMine.
CEO, Peter Hutchins describes “InsuredMine has solved the problem that I have had for many, many years. It’s been really helpful to have a game plan to walk through, because we know what phase I looked like and the training and onboarding has been super helpful to help get us there. I also enjoy the weekly customer calls InsuredMine puts on as it reiterates what I’m doing
right or wrong in the platform.”