Drip Campaign
A drip campaign is an intensive automated email, text or combination of both delivering a series of customized and scheduled communication to the client or prospect over a specific period of time. This helps to build a relationship, share information, establish knowledge authority, and overall increase the probability to close or have higher customer lifetime value. Drip campaigns work similar to drip irrigation in that they are both focused, timely, customized and segmented for the best possible outcomes.