Creating a sales funnel sounds easy…go out and find new business right? The challenge isn’t with the “what”, the challenge is with the “how.”
- How do we keep getting new businesses to create a more predictable revenue stream?
- How do we ensure our lead generation efforts are paying off and not slipping through the cracks?
There are two important areas in pipeline management that have a high propensity of being neglected:
- Challenge 1 – Keeping the pipeline fueled (top of the funnel)
- Challenge 2 – Moving the pipeline along in the process (bottom of the funnel)
In a world where technology is all around us, we have a lot of options at our fingertips. It’s not about buying technology and hoping the problems are solved. The answer is in the process! Technology needs to enable our process, not create it.